SECTOR
The buyer filters on S3.
You have it in the description.
Anyone buying workwear is buying a standard. A buyer is not looking for a nice boot but for EN ISO 20345 S3 in size 43. If that standard is a sentence in the product description instead of a value in a field, the product falls outside the first selection.
What never happens: a standard that is in no source is not something we invent. A protection class is a certification, not an estimate.
THE FIELDS THAT COUNT HERE
The colour, the material and the size. The standard we leave alone.
This sector has the sharpest fields of them all, because they are written down in a standard. Which is exactly why we stay off that standard: what we fill is what stands literally in your own text.
WHAT FILLS UP
colour
Out of your own title, and otherwise out of the description. On a real catalogue 21 to 43 per cent
material
Cotton, polyester, leather, nitrile. The word has to stand somewhere in the product; we do not invent one
dimensions
Measurements out of the title, with the unit attached. 15 to 27 per cent
alt text
On every image, built out of your own product title. 0 to 99 per cent
EN standard and protection class
Those we do NOT extract. A standard is a liability, not an attribute you derive from a sentence
Which standards occur in your assortment we count during the baseline measurement, per category. What attributes need to exist at all follows from that.
THE PITFALL
The colour is there, and the filter cannot see it.
In virtually every workwear shop the colour is somewhere. In the title, in the description. Just not where a filter or a marketplace can read it.
As a sentence in the text
The title says the trousers are navy. A human reads that. A filter, a feed and your own site search do not.
"Stretch Pro work trousers navy"
OUTSIDE EVERY SELECTION
As a normalised value
The same colour as an attribute value, in the attribute you already have for it. Now the product sits in the list of everyone filtering on navy, and the value travels with the feed.
pa_kleur = navy
INSIDE THE FIRST SELECTION
We leave the title alone. We take the colour out of it and put it in the attribute your filter runs on. If it does not clear 0.85, nothing goes live but goes to the review list, with where we read it attached.
THE SOURCES
Where a standard is allowed to come from.
Your own title
The strongest source, and by far the biggest: three quarters of everything we fill comes from here.
Your own description
Held to a higher bar, because a word in a sentence is more often about something else than about this product.
No datasheets or photos
We read no pdfs and no images. If it stands only there, the field stays empty.
What stands nowhere in your own text, we do not derive. That is intentional: in workwear a guess is not a half-truth but a liability, and that is why we leave the standard alone.
EXPLORE ALL USE CASES
Same approach, different fields.
Technical parts
The fit sits in the title and therefore nowhere. Make, model, year and dimensions belong in a field.
READ ON
Fashion
Anthracite, charcoal and dark grey are one colour and three half-empty filter rows.
READ ON
Another sector
Yours not listed? The method is the same; only the fields that count differ. Tell us what you sell.
PUT IT TO US
QUESTIONS FROM THIS SECTOR
What we always hear here.
We sell to businesses, not consumers.
That changes nothing about the fields and everything about the copy. A buyer wants the standard and the size, not atmosphere. We set our copy formula per category accordingly.
Our supplier already delivers the standards.
Then we copy them across instead of deriving them, and that scores higher. We fill the fields the feed does not deliver.
What if a standard changes?
Then the table changes and we rerun that category. Because every value carries a source and a timestamp, you can see which products still sit on the old table.
We have sizes in three systems.
We normalise those into one attribute with the original size alongside. One filter, no duplicate lists.