SECTOR
The part fits.
Nobody can see that it does.
A parts shop does not sell a product, it sells a fit. Does this brake disc fit my car, does this mount fit my machine, is this bore the right one. If that does not live in a field, the part does not exist for the person searching for it.
What never happens: we do not derive an OE number or an MPN, and we read no feed or datasheet it could stand in. Those fields therefore stay empty.
THE FIELDS THAT COUNT HERE
Seven fields, and the first four decide everything.
In this sector the fitment is the product. The rest is footnote. This is what we try to fill per SKU, in this order.
WHAT FILLS UP
colour
Out of your own title, and otherwise out of the description. On a real catalogue 21 to 43 per cent
material
The word has to stand somewhere in your own text; we do not invent one and we do not work out percentages
dimensions
Measurements out of the title, with the unit attached. 15 to 27 per cent
alt text
On every image, built out of your own product title. 0 to 99 per cent
fitment, engine code, OE number and connection
Those we do NOT extract. What does not stand literally in your own text, we do not derive
Which of these seven your shop already knows depends on your theme and on the supplier delivering the feed. We work that out on day one, per category.
THE PITFALL
The fitment sits in the title, and therefore nowhere.
Almost every parts shop carries the fit inside the product title. That reads fine for a human and does nothing for a filter, a feed or a search with two conditions.
In the title
The fit sits in the text of the title. A visitor filtering on make and year never sees this part, and Google cannot read the combination.
Brake disc for Golf VII 2013-2020
NOT FILTERABLE, NOT READABLE
In a field
The same fit as a multi-value attribute, per version. Now a visitor filters down to the right part in three clicks and a feed can pass the combination on.
fitment = VW Golf VII · 2013 · 2.0 TDI
FILTERABLE AND SHAREABLE
We leave your title exactly as it is. We read the fit out of it and put it in a field alongside, so the page stays the same and the filter finally has something to work with.
THE SOURCES
Where the fitment comes from.
Your own title
By far the biggest: three quarters of everything we fill comes from here.
Your own description
Held to a higher bar, because a word in a sentence is more often about something else than about this product.
No photos, feeds or datasheets
We read no images, no supplier file and no pdf. If it stands only there, the field stays empty.
If a fit cannot be pulled from any of the three, it does not go live but goes to the review list. A part that fits the wrong car is more expensive than a part nobody finds.
EXPLORE ALL USE CASES
Same approach, different fields.
Workwear and ppe
The buyer filters on S3 and you have it in the description. Standards belong normalised.
READ ON
Fashion
Anthracite, charcoal and dark grey are one colour and three half-empty filter rows.
READ ON
Another sector
Yours not listed? The method is the same; only the fields that count differ. Tell us what you sell.
PUT IT TO US
QUESTIONS FROM THIS SECTOR
What we always hear here.
We have hundreds of thousands of fitment rows.
Then the meter counts SKUs, not rows. A part that fits forty versions is one SKU with a multi-value attribute, not forty products.
Our supplier already provides a TecDoc link.
Good, then that is the source and we leave those fields alone. We fill what falls outside it: dimensions, material, connection and the copy.
Can you derive an OE number from a dimension?
No. An OE number is a reference, not a property, and we have no source to look one up in. So it stays empty. See Safety.
We also sell universal parts.
Those get no fitment but they do get dimensions and connections, because that is what a buyer of a universal part searches on.